If you are thinking about enrolling in our BH&J course (Bridal Headpieces and Jewellery) but are not sure whether this career path might be right for you, there are a few matters to consider:

Understanding the Bridal Industry

One of the great things about the bridal industry is that you can choose your ideal customer. Some designers find their niche in luxury romantic accessories. Others target brides-to-be who are keen on buying unique items, reflecting their personal (and perhaps slightly quirky) personal style. “Your vibe attracts your tribe” as they say. If you feel that you might not be the right fit for the bridal industry as you yawn at anything that looks like a scene from a fairytale – don’t worry – there might be more brides-to-be looking for a designer just like you than you can imagine. 

Attracting Customers

It is very common for bridal headdress designers to generate many leads simply through recommendations. Brides often have many friends in the same age – and, as we all know … girls like to chat and ask for advice!

While you are getting  established, you might need to take further steps to promote your business. If you enrol in BH&J Pro training course, you will learn about many different ways of how a bridal design company can be promoted, from traditional advertising to networking, running competitions and engaging with potential customers. 

In many geographical areas, there is a distinctive gap within the market when it comes to handmade bridal headpieces. Some ladies have specific requests when it comes to bridal accessories. Even after visiting a few bridal boutiques, they can’t find what they are looking for. Working together with a local company or with a designer who can dispatch bespoke jewellery to them is exactly what many brides-to-be are looking for. 

Becoming an established Bridal Design Company. 

The process as well as the timescale of becoming an established designer is very individual. One thing to keep in mind is that the time from the initial contact with the bride-to-be to the successful completion of her order can be longer than in other industries.

Ladies often take over a year to plan their wedding. S some brides-to-be you will meet at wedding fairs or in online discussions will be still choosing their bridal gown. 

To increase the number of orders during the first few months of trading, you could design a few jewellery items made with coloured components that might sell quickly, perhaps at craft fairs, shopping events for ladies or festive fairs. Or, you could advertise your business to a wide audience, to attract brides-to-be who are ready to commit to a sale. 

Bespoke Service

Once you read through our BH&J Pro tutorials and learn how to make individual wirework elements, such as twisted wire stems with beaded flowers or branches with crystal beads, designing bridal accessories will come to you naturally.

We have prepared a section with tutorials that take you through the process of combining various  elements into a decorative wirework. You can also discuss the process of combining wirework with your tutor. 

And even if you do feel that you are a person who could not possibly design anything … ever, then, (although we don’t think that this might be true) your tutor can talk you through how products from our Student Design Library can be adjusted. This way, you can still offer a bespoke service. You will also gain the right to use all Student Design Library photographs for your product listings. You can follow each project step by step, without changing anything, making each headdress look the same as on the photo. 

Staying in Tune with Wedding Trends

Many designers find that following wedding trends increase the number of their sales. You can follow other designers, wedding bloggers and editors on social media, to see which products are most popular. You can also browse through etsy shops to see which type of bridal accessories are selling well. 

One of your important selling points is that all handmade items can be adjusted easily . If there is a spike in the popularity of certain types of accessories, such as bridal hair combs, you could transfer the decorative wirework from your side tiara samples to hair comb bases. 

Is there Anything Else You would like to know about the Wedding Industry? 

This article was put together with the aim to give you a quick flavour of the wedding industry. If you have any other questions, feel free to leave your comments below or e-mail us at hello@weddingcraftsacademy.com We look forward to hearing from you. 


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