As website visitors and your social media fans often glimpse over content before reading it, it is important get the advert syntax right. In this video, we will look at which part of your advert is likely to attract attention.
We will look at two different example of an advert, one with an action point within the first part of the advert and one with a call for action at the bottom of the advert.
Many online visitors will read only the first part of your sentence or a short paragraph.
The same principle applies to short pieces of content, not just adverts. In this video, we will draw a line in the middle of our short paragraph to see which words “jump out” and which words are not likely attract attention.